Merchants of Cool-Movie Review Movie Example | Topics and Well Written Essays - 750 words

Merchants of Cool- - Movie Review ExampleThis is indeed a rattling conservative approach. Quite often, the product being promoted is non in the best interest of the children or the society at large, but Merchants of Cool indicates, in ready to remain poise, you have to keep ahead of the curve (Sine, 2008, p. 85). The Merchants of Cool portrays both media and corporations negatively. This is so because it reveals a disturbing scenario, depicting how many corporations see teenagers, not as persons with real life, issues and problems, but as talking and walking dollar signs and as possible marketers of their products. There are many other tormenting issues in the scene if not somewhat unreasonable ideas. For example, the idea that individuals are made to look trendy are just plants by corporations to influence peers to have a sensation that they should subvert something for them to look like the person is extremely disturbing. This is because they can be found anywhere. This aspec t does not perpetuate a sense of unity among the youth who should intent with each other rather a very strong sense of jealousy and suspicion. It is undoubtedly evident from the documentary film that it is attempting to portray corporations and media negatively so as to reveal the truths (Sine, 2008). However, the most disturbing question that one may ask is, How truthful is this? Just like the anthropologists, the cool hunters search for teenage cultures and pursue the early teen trendsetters to design new products and develop new marketing strategies, to hook the teenagers (Sine, 2008). These teenage cultural studies are seen through interviews held with some marking gurus emaciated from big corporations, and MTV. The first encounter is with Todd Cunningham of MTV who narrates how MTV engages in question so as to be able to understand teens, including their sources of Gold studies and Ethnography. The other is Sharon Lee and Dee Dee Gordon, the co-founders of Look-Look, which is a research corporation that specializes in youth culture. They outline how their company is searching out teen trendsetters searching for what is cool, how the corporations use the information they gather and challenges in their guest. Sine (2008) notes that increasingly, the merchants of cool find new stealth technique to persuade and encircle the teenagers. He notes that they use acquaintances, friends, buzz, sleepovers, and at times youth groups to show example of the latest glam fashions, technologies and cosmetics. It is therefore that they pay cool teenagers to persuade their friends to become cool insiders by buying the cool products. The documentary reveals that marketers at times resort to using rebellion and mutiny to sell their products. By watching the ad, one can clearly notice that the merchants of cool not only market the opportunity to be an insider, but they overly communicate that the youths can find their sense of self-worth, identity, life purpose and spiri tuality by living in the fictional stories that the company storytellers of cool create for them (Sine, 2008). The movie also depicts the popular media culture of trying to use issues that they feel the audience like most to sell their agenda. For instance, marketers know very well that sex sells.