MusiciansFriend.Com Essay -- Business and Management Studies:

MusiciansFriend.Com Mission Statement The mission statement for Musician’s Friend has always been "The Best for Less Shipped to Your Door." This is still their company slogan but their mission includes a lot of customer service emphasis as well. The company believes that the key to their success started with their mission statement, commitment to customers, dedicated employees that share the vision, forming partnerships and the growth of the business. Overview Musician’s Friend is an authorized dealer of thousands of products from more than 900 different manufacturers such as Fender, Gibson, Roland, and Pearl. They are the industry leader in musical equipment, information and customer service. They are open twenty-four (24) hours per day, seven (7) days per week, and have been providing the best products for less money to millions of musicians for more than 20 years. Musician's Friend offers over 36,000 products in its mail order catalogs and on its website. Some of the products include guitars, basses, keyboards, percussion, and amps, as well as recording, mixing, lighting, and Disc Jockey equipment. Hundreds of new products add to the company’s monthly supply chain as the company continues to expand its range of product inventory. In addition to their expansive inventory supply, Musician's Friend offers a money-back satisfaction and a price guaranty on every purchase. Musician’s Friend prides itself on having a top-notch staff of customer service people who are not only knowledgeable, but they also live and breathe the products in which they sell. History Musician’s Friend started out as a mail order catalog company in 1983 by Robert and Deanna Eastman, mostly carrying reusable items such as guitar strings, guitar picks, polish and polish cloths among other things. In addition, the catalog advertised some basic accessories like instrument tuners, string winders, guitar stands, music sheet stands and tuning forks. The catalog company started in the Eastman’s home in southern California with a couple of desks in their living room for the call center and order entry, which they later moved to their garage and converted it into mini warehouse of products. The company began expanding both in size and with more products and eventually relocated their business to a dairy barn in southern Oregon. The company ke... ... The Musician’s Friend is a very good example of a small business developing into a successful company that now includes large business partners. From the garage of their home, the Eastman’s were able to build their business by combining their business models, applications and services on the Internet. Thus, creating a good business model for electronic business solutions that other businesses can follow. They also became successful by utilizing their management resources such as supply chain management and customer relationship management. Musician’s Friend took their business concepts, applied it to technology and e-business and gained a rapid change, diversity and a solid foundation of managers and employees. Works Cited Cavanaugh, William. â€Å"New Definition of Diversity.† Executive Excellence, Jan 2001, Vol. 18 Issue 1, p5, 1p. Master FILE Premier on-line. EBSCO Publishing. 02/19/02 Myron, David. â€Å"Workforce Optimization.† Destination CRM, July 2002 Negri, Richard A. â€Å"Companies Link Diversity to Business Strategies.† Sept. 1999 Rabiee, Hamid, Dr. â€Å"AICTC E-Business.† July 2001. Salter, Trent. â€Å"Robert Eastman.† Musician’s Hotline. Jan./Feb. 2002.